An online retailer that sells security equipment can leverage these alerts by making them incredibly personal and interesting to a local (or segmented international) audience. If you are going to send SMS alerts based on emergency situations, make sure they are real emergencies. Wrap up with our ladies fleece jackets, only R199,00 each! Click here now. Local weather alert: Winter storm heading to Cape Town, a chilly 2 degrees tonight. Related: How to use SMS marketing to increase conversions The call to action: Click on the text URL The value: Weather details in their local area Always ask the question - why would my customer value this SMS? All texts sent as alerts should be one part message, one part value, and one part action.Īn online clothing retailer may use this to their advantage: When you send SMS alerts that are based on some kind of breaking news, make sure that your SMS is worth reading. In order to figure out how to send SMS alerts to your customers the right way, here are 3 core ways to make sure that your alerts achieve their end goal.įor more on the Clickatell SMS gateway click here. By doing this you will ensure that your customer gets the highest value, while you get the highest returns. You will need to optimize each bulk SMS that you send to your segmented list of customers. To send SMS alerts and notifications to your customer base, you have to understand how the modern consumer operates across channels and devices.
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